A GEO audit scores your AI visibility based on structured data, content clarity, authority signals, and technical accessibility. Use this checklist to score your business from 0-100 and identify critical gaps that are making you invisible to AI.
Section 1: Structured Data (25 points)
Structured data is how AI reads your website. Check for LocalBusiness, FAQPage, and Service schema using Google's Rich Results Test.
Section 2: Content Quality (25 points)
AI recommends businesses that demonstrate expertise. Your site needs detailed service pages, an FAQ page, and content that directly answers customer questions.
Section 3: Authority Signals (25 points)
AI verifies business information across multiple sources. Your Google Business Profile must be 100% complete, and your business Name, Address, and Phone (NAP) must be consistent across all directories.
Section 4: Technical Accessibility (15 points)
AI crawlers need to access your content. Ensure your site is mobile-friendly, fast, and not blocking crawlers in robots.txt.
Section 5: AI Engagement (10 points)
The ultimate test: Ask ChatGPT and Perplexity "What's the best [your service] in [your city]?" If you're not mentioned, your GEO score is low.
Calculate Your Score
A score below 40 is "Invisible." 40-60 is "Fair." 60-80 is "Good." 80+ is "Excellent." GeoProof automates this entire audit and provides a prioritized fix list in 60 seconds.