A GEO audit scores your AI visibility based on structured data, content clarity, authority signals, and technical accessibility. Use this checklist to score your business from 0-100 and identify critical gaps that may reduce your AI visibility.
Section 1: Structured Data (25 points)
Structured data is how AI reads your website. Check for LocalBusiness, FAQPage, and Service schema using Google's Rich Results Test.
Section 2: Content Quality (25 points)
AI systems are more likely to recommend businesses with clear expertise evidence. Your site needs detailed service pages, an FAQ page, and content that directly answers customer questions.
Section 3: Authority Signals (25 points)
AI verifies business information across multiple sources. Your Google Business Profile should be as complete as possible, and your business Name, Address, and Phone (NAP) should be consistent across all directories.
Section 4: Technical Accessibility (15 points)
AI crawlers need to access your content. Ensure your site is mobile-friendly, fast, and not blocking crawlers in robots.txt.
Section 5: AI Engagement (10 points)
A useful manual test: ask ChatGPT and Perplexity "What's the best [your service] in [your city]?" If you are not mentioned, review whether your structured evidence is strong enough.
Calculate Your Score
A score below 40 is "Invisible." 40-60 is "Fair." 60-80 is "Good." 80+ is "Excellent." GeoProof can automate much of this audit and provide a prioritized fix list.