How to Run an AI Visibility Audit for Your Local Business

Before running any tool, ask AI platforms directly what they say about your business. Open ChatGPT, Gemini, and Perplexity and run the following queries — replacing the placeholders with your actual business information:

"Tell me about [business name] in [city]."

"Who are the best [your category] in [your city]? Is [business name] on the list?"

"What services does [business name] offer?"

"What are the hours for [business name]?"

Screenshot every response. Note: what is correct, what is wrong, what is missing, and whether competitors appear in queries where you do not. This is your qualitative baseline.

Visit your website and validate your schema markup using Google's Rich Results Test (search.google.com/test/rich-results). Check whether your LocalBusiness schema is present and valid. Common issues: schema is present but has missing required fields, schema exists in old format (microdata vs JSON-LD), or schema was added to a template page but not rendered on the live site.

Also check your Google Business Profile for completeness: are all categories selected, services listed, hours current, and description filled in? An incomplete GBP is a Gemini visibility problem waiting to happen.

Run your GeoProof audit at geoproof.ai. Enter your business name and city. In 60 seconds you get: your overall AI visibility score (0–100), a breakdown across four dimensions, the specific issues identified, and a prioritized fix list.

GeoProof runs live queries against the same AI platforms your customers use and scores the results alongside your structured data signals. It is not a self-reported checklist — it reflects your actual current AI visibility.

Your GeoProof score is the number to track over time. Run it monthly. After each major change (adding schema, claiming ACN listing, updating GBP), run it immediately to confirm the change registered.