The Complete AI Visibility Checklist for Local Business Owners

Run your GeoProof audit. Before fixing anything, know where you stand. Your GeoProof score tells you exactly which signals are missing and what they are costing you. Takes 60 seconds. Free.

Record your current AI descriptions. Ask ChatGPT, Gemini, and Perplexity: "Tell me about [your business name] in [your city]." Screenshot the responses. These are your baseline — you need to know what AI currently says before you can measure improvement.

Audit NAP consistency. Check your business name, address, and phone number on: your website, Google Business Profile, Apple Maps, Yelp, Facebook, your industry directories. Every variation is a problem. Pick one canonical format and make every source match.

Update Google Business Profile. GBP is Gemini's primary data source for local businesses. Ensure your hours, services, phone, website, and category are current and accurate.

Add schema markup to your website. At minimum, add LocalBusiness JSON-LD to your homepage with: business name, address, phone, website, hours, and service area. GeoProof generates this code for you.

Claim your Word Of Clout ACN listing. Verification adds 35 points to your score and establishes your business as a trusted source AI agents can query directly. This is the single highest-ROI action in this checklist.

Complete your ACN profile. Add your services list, citable facts, Q&A pairs, and business description. Each completed field increases your completeness score and expands the range of customer queries you appear in.

Create specific Q&A content. Write answers to the questions your customers actually ask. Add them to your website as FAQ schema and to your ACN listing as Q&A pairs. Every answered question is a potential match for a customer query.

Add citable facts. Founding year, certifications, awards, service guarantees, response time commitments — these are concrete claims AI agents can cite when recommending your business.

Set up monthly re-auditing. Run GeoProof once a month. Data drifts — hours change, phone numbers get updated, new services get added. Monthly audits catch drift before it costs customers.